How to Suppress Negative Images in Google Search Results

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Having a negative image in Google search results is the worst feeling. Your face is ranking on the first page of search engines and you have no idea how to get it removed or taken down. Perhaps you’ve done some research into online reputation management or even tried a few tactics, but nothing seems to be working. 


In this post, we’ll provide a step-by-step guide that will help you with suppressing negative images in search results. We also created a video for you so that you can review these tactics and listen to in-depth explanations about how they work and why they are so effective. 


If at any time you need help with your online presence, please don’t hesitate to reach out to us and we would be happy to help.

Use a Suppression Strategy First


If you’re having trouble with suppressing negative images on Google search, you need to understand that it’s perfectly normal. There isn’t much information available on the web about online reputation management to begin with, and image suppression requires a specific and targeted strategy to be effective. 


Our first piece of advice is to initiate a suppression strategy. It goes without saying that you should ask the publisher to take down the negative content in most cases, but the truth is that this isn’t always the most effective strategy because you’re at the mercy of waiting for the webmaster to respond to you. 


Your best bet first and foremost should be to jump directly into suppressing the negative content. This will give you piece of mind and take away a lot of the stress and anxiety that comes with having a negative image ranking on the first page of search engines. 

Use Free Social Newtworks

The high-priority tactic I recommend starting with is social networks. Leverage the power of social networks to post images of yourself. Sites like Twitter, Facebook, Instagram and YouTube are great places to start posting images and videos of yourself. You can add the full name or business name that you want to optimize for in the title and descriptions of all of these social networks, and you can also use the other networks that we have provided in the spreadsheet. 


I have compiled a spreadsheet of over 80 social networks that will allow you to optimize for both web content and images. If you haven’t downloaded this document yet, I recommend clicking here and starting the process. If you find that the process is too time-consuming, you can hire a contractor on a site like Freelancer or Upwork to do the job for you. 

Create a Personal Website

We recommend that everybody create a personal website because a website generally ranks high on search engines for your name or business, and it’s real estate that you own completely. It is not subject to the rules and regulations of social networks, so you get to choose exactly how you present yourself. 

You can create a personal website using a site builder like Wix, Squarespace or Weebly, and you can also create a website using WordPress as well. Of course, these are only a few of the many options out there and you can choose the option that works best for you. 

Remember to register the personal website domain as First&LastName(dot)com. While having your name in the domain isn’t the only factor that causes your website to rank high in search, it’s still a relevant factor today. You want to do everything you can to ensure the change of that site ranking in search engines. 

Once you create your personal website, be sure to post images of yourself on your site, as this will help new images of you rank in search engines and eventually push down the negative content. 

Consider Image Placement

Many people don’t consider image placement when optimizing for image SEO. The fact is that web crawlers are more likely to index your image for a particular keyword if it appears close to the keyword you want to rank for. 


In this case, if you are trying to index image content for your name or business, you want to place the image as close as possible to the keyword. If you neglect to follow this step, you will reduce your chances of ranking your image in search engines and suppressing the negative content. 

Image File Name and Size

The file name of your images also influences its chances of ranking in search engines. When uploading images for an image suppression campaign, be sure to title your images like so: Firstname-Lastname.jpg, or whichever file extension you decide to use. This influences your image’s ability to rank in search engines and improves your chances of suppressing the negative content overall. 


File size is also important, because search engines like Google want to minimize bounce rates and improve load speed for audiences. Be sure to upload images that are high quality, yet as small as possible. Try to get your file size between 100kb and 300kb if possible to maximize your chances. 


Alt Attributes

This step is mainly for your personal website and less for social media and the free networks that we provided. 


Alt attributes, also known more commonly as “Alt tags” allow you to specify text for a particular image for accessibility purposes. At the same time, they are also helpful for SEO because web crawlers take into account alt attributes.


Visually impaired users with electronic readers will be able to read the alt tag, and search engines will also use it as a ranking factor to rank images for your particular keyword of choice (in this case your name or business name). 


There are plenty of tutorials online that will teach you about alt tags and how to use them on your personal website. 


There are plenty of online reputation management tactics for image suppression, but these are the main high-priority items that we recommend tackling first. 


If you need help with your online reputation, please don’t hesitate to contact us. We wish the best for your online reputation and we’d be happy to meet you.