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The Importance of Online Marketing

May 26, 2016

Welcome to the first Nadernejad Media blog! This blog will focus on the importance of online marketing for small businesses. Owning a small business doesn’t mean you have to settle for a small online presence. The advantage of online marketing is that a little can go a long way: paying for an advertisement in a local newspaper can only reach the audience of that newspaper, whereas paying for a website or other online marketing can reach a much larger circle of people.

 

At first glance, online marketing can seem like a lot of work. Fortunately many processes can be either automated or outsourced for a reasonable price. The cheapest way to gain an online presence is through social media. It enables a business to interact directly with customers, be it through Tweets, Facebook posts, YouTube videos, or one of many other options. The best approach is to combine several social media platforms to quickly boost your presence. Own a bakery? Post pictures of your beautiful creations on Instagram or Pinterest. Road construction decreasing your number of customers? Send out a tweet to let them know the easiest way to get there. The best part of social media is it’s free, and you can get as creative as you want.

Having a website is a great start, but it’s important to ensure the website is user friendly and updated regularly. There are many great website design programs out there, so find the one that works best for you and you’ll soon have a fantastic website.

 

Of course having the website is only so useful when it is found on page 11 of a Google search. This is where search engine optimization (SEO) comes in.  Quality content is an important part of SEO. A website with several pages about your business and industry will rank much higher than a website with one page that lists your business and phone number. Having web page titles that clearly reflect your content will make it easier for search engines to determine when it is relevant to rank your site high in search results. Keep certain keywords in mind while designing your site, keywords that people would use when searching for your business. For example if you owned a flower shop in Mississauga, sprinkling those words throughout your web pages a few times will make it more likely that your site will show up when people search for a flower shop in Mississauga. A final trick for SEO is inbound links. For example if your business won a local business excellence award, a link to the site might be provided in a local news outlet’s online article. This is a quality link that will bring more viewers to your site and strengthen your site overall.

 

Online marketing can get overwhelming, which is why many businesses choose to outsource this to another business. After all, it is your job to run the business, not spend all your time marketing it! The staff at Nadernejad Media however have all day to market your business. We have a variety of packages to work for the unique needs of your business with flexible pricing. Become a member today and have access to your very own analytics so you can see how your investment in online marketing pays off with Nadernejad Media.