Most business owners don't realize that client retention is the most important thing when it comes to growing their businesses. It's difficult to sign a new client, but it's much more difficult to keep one.
When you sign a new client, they're skeptical of you. They may already have some of trust for you and your business, but you haven't had the chance to prove yourself to them yet.
You should be doing your best to gain the trust of new clients so that you can retain them for as long as possible. Having a client pay you $1000 every month for a whole year will allow you to pocket $12,000.
Alternatively, you could close the deal with 5 new clients for $1000 each, but if you lose them al