It's important to engage with your audience on social media. If you're not engaging with the people on your social networks, then you're not going to be attracting new visitors and creating loyal fans.
The best way to gain a new follower is by producing brilliant content, then engaging with other people's content. People want to feel like you notice them, and when they feel like you notice them, they'll notice you back.
You could comment something meaningful on somebody's photo. They may not remember it forever, but they may just turn around and like your Facebook page or follow you on Instagram. This increases the amount of time they're exposed to your brand and content. It increases the chance that they will become loyal followers of whatever it is you're trying to promote.
We challenge you to engage with people every single day on your social media platforms, rinse and repeat. When you wake up, tweet once and respond to three tweets. W