Anybody who works in business or holds a media related job will do their best to convince you that there is nothing more important than your reputation. This is actually untrue, and though it may be unwise for somebody in the reputation management industry to tell you that your reputation doesn't matter, you deserve to know the truth.
Let me start by explicitly saying that reputation doesn't matter. That's right. It doesn't. It's intangible and everybody is going to perceive your reputation differently. Sometimes, there's a general consensus that some people are bad and others are good, but that won't stop a corrupt politician from moving to a remote village on the other side of the world to become a local celebrity. My point is that reputations don't matte