"Should I hire a marketing company?" It's a question so many business owners ask themselves. We're here to tell you the benefits of hiring a marketing company or agency, but also to let you in on some tips and tricks you'll want to use when finding a good one.
The simple answer is yes. There's no such thing as not having enough money to pay for marketing. With today's ultra-competitive online marketplace, you can hire a marketing agent for $5 on Fiverr. You can hire a virtual assistant for even less than that on an hourly basis. The point is, you should be focusing on making sales and increasing your top line. Doing digital marketing by yourself will affect your ability to do that if you're a business owner.
That's not to say that you should be paying pennies for a marketing agent, because you won't find a good one. The trick is to find a budget that works for you. Your budget should be high enough that you feel like you're making a significant commitment, but it should be low enough to not break the bank. The goal is to find a marketing agency or consultant you can stay with for a long period of time so they can generate long-term results for you.
There are many benefits to hiring a digital marketing agency:
- Manage your social platforms so you don't have to.
- Take care of your website's search ranking (SEO)
- Increase your top line by attracting more leads.
- Consult you on what you business can do better during progress reports.
- Help your company break out of obscurity.
The last point on that list is the most important. It doesn't matter how big your company is. Your biggest problem is obscurity. The reason why your business isn't bigger than it is now is because of obscurity. If you want to grow your business, you'll need to break out of obscurity and that's a difficult thing to do alone.
Those are some reasons why you should hire a marketing agency, but how do you find the right digital marketing agency?
Here are some tips!
1. Find an agency experienced in your niche.
When you're looking for a digital marketing agency, it helps to find one that's in your niche. Some agencies work with doctors, others work with car dealerships. Try to find one that specializes in what you do. They'll understand your industry better and likely generate better results. This is not a must, but it's certainly a plus.
2. Hire the company that provides upfront value.
One clear indication that somebody wants to help you grow your business is upfront value. Before you buy, look for a marketing agency that gives you active suggestions about how to improve your business. If the person you're speaking to gets excited about what they can do for your business and asks you thoughtful questions, you're on the right track. Upfront value is king in marketing to begin with. A marketing agent who doesn't provide instant value doesn't know the first thing about marketing to begin with.
3. Ask the agency about deliverables and deadlines.
You want to hire the marketing agency that gets ultra-specific about what they're going to do for your company. They should explain the value they bring you in simple, accessible language and not try to mislead you in any way. They often won't get you an immediate timeline, but they should give you some indication about what they're going to do for your business and when you can expect those things to be done. You may want to ask the agency to send you a PDF file or e-mail outlining the deliverables so you have your own copy of it.
4. Hire the company with the better track record.
Marketing agencies often list their project experiences on their site. Go check out the work the agency has done in the past. Case studies are a plus because they give you concrete data about the performance of past campaigns. Analytics are an important part of making your decision if you're hiring a more expensive marketing agency. Track records are important because they are proof that the company you're about to hire has the ability to deliver impressive results.
5. Go with your gut feeling. This is important in every business situation. If somebody rubs you the wrong way or you have doubts, don't hire them. You want to find somebody who you can work with happily and a person you can trust. At the end of the day, it comes down to your gut feeling when hiring a marketing consultant or agent. Take your time and ask yourself how you truly feel.
We hope these tips helped answer some of you questions. At Nadernejad Media, we provide full-service digital marketing services, but we're not the best option for everybody. It's important that you take the time to make your decision when it comes to hiring a digital marketing agency.
For more tips and tricks or to schedule a free 30-minute consultation, please send us a message at firstname.lastname@example.org or call 905-499-3666 x700.